“Working with content creators is a key component for us,” said Meghan Murray-Merriman, head of PR and talent relations at Revolve. In attendance were TikTokers Zack Lugo (10.8 million followers) and Kio Cyr (8.9 million), and “ Bachelor” star and podcaster Nick Viall (600,000 TikTok followers), In fact, many of the men at the Revolve Gallery exhibition during NYFW had their own invitations in hand - they weren’t camera-wielding plus-ones of their fashionable partners. Revolve partnered with Wilson for an exclusive collection that debuted at NYFW last month. The men’s brands it’s brought on include Palm Angels, Rhude and Nike, as well as Good Man Brand by Denver Broncos quarterback Russell Wilson. The company began “working with more male influencers and talent for events,” said Scott, as well as “built up the roster of brands.” In February, Revolve started shining a larger light on Revolve Man. The time period also marked the first time Revolve has grown its active customer base by more than 200,000 in a single quarter. The company’s total net sales increased 58% year-over-year in the first quarter of this year, and the brand saw a record quarterly growth in active customers. Revolve declined to provide any specific growth goals for its men’s business. What he has done with Barker Wellness extends beyond men and allows us to expand our beauty offerings, as well as our customer base.” “He is a household name whose core values align with Revolve. “Travis has a multi-generational and genderless reach,” said Charina Scott, senior director of brand partnerships at Revolve. It’s not being marketed as a “men’s skin-care line,” but instead as one that men might like to use. That’s why Barker Wellness’s skin-care packaging is black and white without any typically “feminine” touches. “I looked at everything I was using, from the magnesium salt bath we’re coming out with to the sleep tinctures,” he said.įor its part, Revolve is hoping to target Barker’s fanbase, much of which has been following the drummer since his Blink-182 days. I wanted to make it easier for everyone.”īarker took a holistic approach to skin care, evaluating the existing Barker Wellness assortment to see what products would complement what he was already offering. “So many guys just don’t know about it, or maybe they give up trying when they don’t find. “Before I did a deep dive, I didn’t know that there are anti-aging serums, moisturizing serums, all these things,” he said. Barker is a strict vegan and famously particular about what he puts in and on his body.Īs for the move into skin care, Barker realized he didn’t have a real routine of his own, aside from “things Kourt would put me on,” he said. “I realized how hard it was for me to find these products.” That’s what motivated him to tackle his own suite of products. “It took me a long time to find products that were vegan, cruelty-free and non-toxic, ” Barker said. But the skin-care line marked his formal foray into beauty. Kourtney Kardashian already had a line of CBD tinctures under the Barker Wellness brand, which launched in February 2021. Late last month, it released a CBD-infused skin-care brand, with products retailing for $60-$100, in partnership with Revolve. The Short-Term Technical score evaluates a stock's trading pattern over the past month and is most useful to short-term stock and option traders.Most recently, Revolve teamed up with Travis Barker’s Barker Wellness. Revolve Group Inc currently has the 119th highest Short-Term Technical score in the Internet Retail industry. This means that the stock's trading pattern over the last month have been neutral. RVLV gets a average Short-Term Technical score of 60 from InvestorsObserver's proprietary ranking system. The overall score is a great starting point for investors that are beginning to evaluate a stock. InvestorsObserver's overall ranking system is a comprehensive evaluation and considers both technical and fundamental factors when evaluating a stock. RVLV has a poor overall score of 19 meaning the stock holds a better value than just 19% of stocks at its current price. Pre-market tends to be more volatile due to significantly lower volume as most investors only trade between standard trading hours. RVLV stock closed at $16.55 and is down -$0.40 during pre-market trading.
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